Marketing the IRA to Low-to-Moderate Income Audiences (1.5 BPI credits)

The provisions of the Inflation Reduction Act’s rebates and incentives have changed the landscape for low-to-moderate income (LMI) households in the US. Many of these families are now preparing to invest in home performance improvements and contractors are uniquely positioned to offer services. How can you ensure you’re leveraging these opportunities to drive business and appeal to these interested homeowners?

Join Peter Troast as he explains tactics and strategies to leverage your digital marketing. 

Earn Up To 1.5 BPI CEUs

Peter Troast is the founder and CEO of Energy Circle. He is one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model.